Hi, I'm Jack.
I built Edison because golf simulator venues deserved real software. Not a tee sheet with a dashboard bolted on.
Founder, Edison. Based in Milwaukee.
Background.
I played college golf and spent the next decade in analytics — pricing, optimization, revenue management. Most of that work happened in industries that have already figured out their economics: hotels rallied around occupancy revenue per room, restaurants around revenue per available seat, airlines around revenue per available seat-mile.
When I started spending time at simulator venues, the disconnect was obvious. Every operator I talked to could tell me their busiest hour. Almost none of them could tell me their most profitable hour — and the gap between those two numbers is where most of their revenue ends up sitting.
That's not a software problem. That's a category problem. Until you have a metric, you can't move it.
The insight.
Every other booking system in this category is built on the same assumption: the venue's job is to fill bays, and the software's job is to take the booking. Edison is built on a different one — that filling bays is table stakes, and the venue's job is to make every bay-hour worth what it should be.
That's a small philosophical shift. It produces big practical differences. A booking system optimizes for "did the booking happen." Edison optimizes for "was the booking worth what we charged for it." Same calendar. Different question.
The result is that Edison surfaces things every other tool misses — the underpriced peak hour, the league that's blocking better business, the bay that's quietly dragging your revenue per available bay-hour down. Then it tells you what to do about it, with a dollar number on the front.
Plainly.
Edison is a revenue intelligence platform with booking built in — not a booking system with analytics bolted on. The two surfaces that do the heavy lifting are the Daily Briefing on the dashboard (what's happening today, what's been happening, what to focus on this week) and the Recommended Actions in your analytics (specific things to fix, with monthly revenue estimates).
Edison is not trying to be everything. It doesn't replace your launch monitor software. It doesn't run your POS for non-sim items. It doesn't try to be a marketing platform. The point is to be the one tool you open every morning and the one that tells you, specifically, where the money is.
This category, on purpose.
Edison is built for sim venues, not for the broader golf industry. Sim venues have a specific revenue structure — bookable bay-hours, peak/off-peak rate variance, leagues that fill blocks at lower per-hour revenue, members who use credits, walk-ins who pay full rate. None of that maps cleanly onto a tee-time-based system or a generic appointment booker.
The metric that matters here is revenue per available bay-hour. The actions that matter are pricing the slow Tuesdays, replacing the underperforming Wednesday league, and not giving the Saturday peak away to bookings that should have been higher-rate. That's what Edison surfaces. That's what it's tuned for.
If you run a sim venue, this is built for you. If you don't, this probably isn't your software.
Get in touch.
I'm based in Milwaukee. If you're running a sim venue anywhere in the country, I want to hear about it.
If you want to talk — whether about Edison, about your venue, or about whether this is the right fit — I read every email myself. The fastest way to get a real conversation is a 20-minute demo, where I'll walk you through Edison using a real venue's data and we can talk through what it would look like for your specific setup.