Alba automates your bays. Edison tells you what to charge for them.
Edison is booking and revenue intelligence built for golf simulator venues. The agenda on your dashboard and in your analytics names the one thing to do this week and what to watch, and lets you act on it in one click.
Alba lets you interrogate your data. Edison volunteers the answers every morning.
Alba is a serious competitor and we'll say so. SimLock's bay control is clever, the access-control integration list is the broadest in the category, per-bay pricing is aggressive, and their insights go further than most booking tools: bay heatmaps, revenue-driver views, and an AI chat that answers questions about your data.
The difference is push versus pull. Alba's AI answers the questions you think to ask. Edison opens every morning with the answers you didn't: an agenda that names the one thing to do this week and what to watch, a tracked revenue-per-available-bay-hour metric, and price advice you can apply in one click and undo. Alba names a smart pricing feature but doesn't describe rate recommendations computed from your booking history.
That gap is the whole reason Edison exists.
- Alba's analytics tell you where capacity is being lost. They don't advertise a next step: no advice on what to change, no estimated dollar impact, no prioritized list of what to fix this week.
- Chat-with-your-data only works if you ask the right question. A venue operator's scarcest resource is attention, and Edison spends its own attention finding the revenue gaps for you.
- Alba doesn't advertise a named per-bay-hour revenue metric. Without one, you can't tell whether a full calendar was actually a good week.
Three things Edison surfaces every week that Alba doesn't.
- The agenda
- Every morning Edison writes an agenda from your own bookings: where you stand, the one thing to do this week, what to watch and what is coming up. It also names the regulars who have stopped booking and your repeat no-shows.
- One-click apply, with undo
- Price advice names the hours, the price today and the suggested one, inside the ceiling and floor you set. Apply it in one click after a confirm step, undo it and get back the exact prices you had, and Edison follows up with what the change did to revenue.
- Revenue Per Available Bay-Hour, plus the heatmap
- The single metric that tells you whether the schedule is working. Tracked daily, weekly, monthly, with peak vs. off-peak split, best day vs. worst day, and best bay vs. worst bay. Plus a Bay Utilization heatmap (day × hour, last 30 days) so you can see exactly which slots are dragging the number down.
Switching is a CSV, not a project.
Alba doesn't publish details about data export or an API. If you can get a CSV of bookings and customers from their support, Edison's import wizard handles the rest. Most venues are live in under 30 minutes.
Edison's import wizard auto-detects the columns and walks you through six steps: Upload, Columns, Bays, Revenue, Validate, Confirm. Most venues are live in under 30 minutes. White-glove option available if you'd rather we run it.
Read the full switching storyTwo plans.
Revenue
Recommended for most venues
Founding offer: the first 10 venues that sign by March 31, 2027 pay $49 per bay or court for Revenue for their first 12 months, then $99.
2-unit minimum (bays or courts), and units past six are free. Four units is $396 a month.
Your first 30 days are free, counted from your first live booking.
Booking, plus the intelligence layer Edison is built around.
The agenda with one-click apply, revenue per available hour tracking, Utilization heatmap, Peak vs Off-Peak comparison.
Booking
2-unit minimum (bays or courts), and units past six are free. Four units is $196 a month.
Your first 30 days are free, counted from your first live booking.
Just the operations, without the intelligence layer.
Online booking, tiered memberships with hour credits, tournaments and leagues, 24/7 access control, calendar, confirmations, dynamic pricing.
See what your bays are actually worth.
No setup fees. Cancel anytime.