Alba automates your bays. Edison tells you what to charge for them.
Edison is a revenue intelligence platform built for golf simulator venues. The Daily Briefing on your dashboard and the Recommended Actions in your analytics tell you exactly where you're leaving money on the schedule — and what to do about it.
Alba runs your bookings. Edison runs your revenue.
Alba is a serious competitor and we'll say so. SimLock's bay control is clever, the access-control integration list is the broadest in the category, per-bay pricing is aggressive, and their insights go further than most booking tools: bay heatmaps, revenue-driver views, and an AI chat that answers questions about your data.
The difference is push versus pull. Alba's AI answers the questions you think to ask. Edison opens every morning with the answers you didn't: a Daily Briefing that names your structurally soft blocks, a tracked revenue-per-available-bay-hour metric, and specific recommended actions with estimated monthly impact. Alba names a smart pricing feature but doesn't describe rate recommendations computed from your booking history.
That gap is the whole reason Edison exists.
- Alba's analytics tell you where capacity is being lost. They don't advertise a next step: no recommended action, no estimated dollar impact, no prioritized list of what to fix this week.
- Chat-with-your-data only works if you ask the right question. A venue operator's scarcest resource is attention, and Edison spends its own attention finding the revenue gaps for you.
- Alba doesn't advertise a named per-bay-hour revenue metric. Without one, you can't tell whether a full calendar was actually a good week.
Three things Edison surfaces every week that Alba doesn't.
The Daily Briefing
Every morning, your dashboard opens with a paragraph that tells you where you stand today, where you've been over the last 30 days, and what's structurally soft. It calls out the days and time blocks that consistently underperform and ends with one focused recommendation for the week ahead.
Recommended Actions
AI-powered cards in your analytics, categorized as Marketing or Attention. Each one names a specific revenue gap, explains why it's a gap, estimates the monthly impact, and links you to the action. "Wednesday afternoons underperform — launch a lunch-hour package to fill 27 empty bay-hours weekly. Est. +$813/mo."
Revenue Per Available Bay-Hour, plus the heatmap
The single metric that tells you whether the schedule is working. Tracked daily, weekly, monthly — with peak vs. off-peak split, best day vs. worst day, and best bay vs. worst bay. Plus a Bay Utilization heatmap (day × hour, last 30 days) so you can see exactly which slots are dragging the number down.
Switching is a CSV, not a project.
Alba doesn't publish details about data export or an API. If you can get a CSV of bookings and customers from their support, Edison's import wizard handles the rest. Most venues are live in under 30 minutes.
Edison's import wizard auto-detects the columns and walks you through six steps — Upload, Columns, Bays, Revenue, Validate, Confirm. Most venues are live in under 30 minutes. White-glove option available if you'd rather we run it.
Want to see it before you switch?
Run a 30-Day Pilot. Export your last 90 days of bookings from Alba, send the CSV, and we'll send back the same morning briefing, recommended actions, and revenue intelligence the full product would have generated for that period.
For a 4-bay venue at a $50 average rate, a typical 30-day pilot reveals $2–3K/mo in underpriced bay-hours.
No migration. No customer-facing change. No commitment.
Two plans.
Booking
Everything you need to run bookings.
Online booking, tiered memberships with hour credits, tournaments and leagues, 24/7 access control, calendar, confirmations, dynamic pricing.
No credit card required
Revenue
Booking, plus the intelligence layer Edison is built around.
Booking, plus the intelligence layer Edison is built around. The Daily Briefing, Recommended Actions, RevPABH tracking, Bay Utilization heatmap, Revenue Opportunity counter, Peak vs Off-Peak comparison.
No credit card required
See what your bays are actually worth.
30-day pilot. No credit card. No setup fees. Cancel anytime.