Birrdi runs your bookings through Square. Edison tells you what your bay-hours are worth.
Edison is a revenue intelligence platform built for golf simulator venues. The Daily Briefing on your dashboard and the Recommended Actions in your analytics tell you exactly where you're leaving money on the schedule — and what to do about it.
Birrdi runs your bookings. Edison runs your revenue.
Birrdi is a legitimate sim-first platform. It controls launch monitors directly (Uneekor, ProTee VX, E6 Connect and others), ties into the Square ecosystem for POS and loyalty, and handles unmanned access through Remote Lock. For a new venue that wants turnkey setup, the white-glove onboarding is real value.
Birrdi's dashboard monitors bookings, usage, and revenue. Monitoring is not intelligence. Nothing in Birrdi computes revenue per available bay-hour, recommends a rate change, or tells you which weekly time blocks are quietly underperforming. Pricing control is manual, and the per-reservation billing model means your software bill grows with every booking you take.
That gap is the whole reason Edison exists.
- Per-reservation pricing scales against you: at Birrdi's published rates, a venue doing 500 bookings a month pays per booking, on top of a $500 to $2,000 setup fee. Edison is a flat monthly rate regardless of volume.
- Birrdi advertises real-time control over pricing, which means you do the pricing. It doesn't advertise any recommendation engine that analyzes your booking history and tells you which hours to reprice.
- Events on Birrdi are ticketed sessions. It doesn't advertise recurring league scheduling with standings, waitlists, and automatic bay holds across a series, which is how sim venues actually run winter leagues.
Three things Edison surfaces every week that Birrdi doesn't.
The Daily Briefing
Every morning, your dashboard opens with a paragraph that tells you where you stand today, where you've been over the last 30 days, and what's structurally soft. It calls out the days and time blocks that consistently underperform and ends with one focused recommendation for the week ahead.
Recommended Actions
AI-powered cards in your analytics, categorized as Marketing or Attention. Each one names a specific revenue gap, explains why it's a gap, estimates the monthly impact, and links you to the action. "Wednesday afternoons underperform — launch a lunch-hour package to fill 27 empty bay-hours weekly. Est. +$813/mo."
Revenue Per Available Bay-Hour, plus the heatmap
The single metric that tells you whether the schedule is working. Tracked daily, weekly, monthly — with peak vs. off-peak split, best day vs. worst day, and best bay vs. worst bay. Plus a Bay Utilization heatmap (day × hour, last 30 days) so you can see exactly which slots are dragging the number down.
Switching is a CSV, not a project.
Birrdi doesn't publish details about data export. If you can pull a CSV of bookings and customers, or request one from their support, Edison's import wizard auto-detects the columns and walks you through the rest.
Edison's import wizard auto-detects the columns and walks you through six steps — Upload, Columns, Bays, Revenue, Validate, Confirm. Most venues are live in under 30 minutes. White-glove option available if you'd rather we run it.
Want to see it before you switch?
Run a 30-Day Pilot. Export your last 90 days of bookings from Birrdi, send the CSV, and we'll send back the same morning briefing, recommended actions, and revenue intelligence the full product would have generated for that period.
For a 4-bay venue at a $50 average rate, a typical 30-day pilot reveals $2–3K/mo in underpriced bay-hours.
No migration. No customer-facing change. No commitment.
Two plans.
Booking
Everything you need to run bookings.
Online booking, tiered memberships with hour credits, tournaments and leagues, 24/7 access control, calendar, confirmations, dynamic pricing.
No credit card required
Revenue
Booking, plus the intelligence layer Edison is built around.
Booking, plus the intelligence layer Edison is built around. The Daily Briefing, Recommended Actions, RevPABH tracking, Bay Utilization heatmap, Revenue Opportunity counter, Peak vs Off-Peak comparison.
No credit card required
See what your bays are actually worth.
30-day pilot. No credit card. No setup fees. Cancel anytime.